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10月14日,市发改委召开新闻发布会,洪继元委员介绍我市出台的鼓励引导民间资本投资文化创意产业政策有关内容。
我市文化创意产业经过几年的培育与发展,全市文化创意产业资产、收入双过万亿,增加值从2005年的674.1亿元增长到2012年的2205.2亿元, 现价增长227% ,比全市GDP增幅高62个百分点,占全市GDP 比重从9.7%提高到12.3%,已成为首都经济增长新亮点、服务业中的第三大支柱产业,彰显出巨大的发展潜力和良好的发展前景。
几年来,文化创意产业利润、收入等产出类指标明显高于资产等投入类指标增幅,产业化特征日趋显现。广播影视、新闻出版、文化艺术、艺术品交易的增幅均超过产业平均增速,文化创新驱动逐步效应显现。文化创意产业就业人数从2005年的83.5万人增长到当前的141万人,占全市从业人员15%,成为促进首都就业、带动就业结构升级的重要产业门类。
今年以来,全市加大了政策的引导力度,统筹发挥100亿文化创新发展专项资金作用,加大对文化创意企业的支持力度,积极推行文化消费卡、举办文化消费节等举措,进一步刺激文化消费,着力推动重大项目的建设与发展,通过一系列的促进工作,全市文化创意产业保持平稳运行态势,呈现企业经营状况好转、文化新业态蓬勃发展、投融资力度不断加大、文化消费稳定增长的趋势。首都的文化创意产业发展已经从土地、资本等要素资源驱动发展到依托先进技术及高效率制度安排等要素驱动的新阶段。为此,我市在系统梳理国家政策、整合市级政策、参考兄弟省市已出台政策的基础上,有针对性的加以创新,重点从放宽市场准入、深化综合改革、增强文化设施功能、做强文化创意企业、加强集聚区建设、促进文化消费和打造文化品牌等6个方面研究制定, 形成了新的“文创16条”政策。
本政策坚持文化领域市场化改革的取向,紧紧围绕民间资本这一首都文化创意产业重要力量,努力打破阻碍民间投资进入文化创意产业的“玻璃门”、“弹簧门”,为民间资本开辟更广阔的发展空间,更加有利于提振民间投资意愿,增强文化创意产业发展内在动力和活力。尤其是在促进产业投资、扩大文化消费、创造公平市场环境等方面提出了一些是实实在在的政策手段。
本政策既考虑保持政府对促进文化创意产业发展政策的一致性和连续性,又力争政策更有针对性、更具体、更充实,既考虑符合中央、国务院促进民间投资及推动文化发展繁荣的各项精神,又更强调符合北京发展的实际。
政策内容力求全面,同时更加强调突出重点。不论从企业经营中的创意研发、生产制作、市场拓展等环节,还是在企业税收优惠、投资融资、人才管理、国际市场拓展、企业奖励、政府服务等方面均有相应的支持政策。
本政策的出台,一是有利于进一步优化民间资本投资发展环境,释放创新创意活力;二是有利于进一步巩固深化文化体制改革成效,提高文化企事业单位发展质量和效益;三是有利于进一步巩固以公有制为主体、多种所有制共同发展的文化创意产业格局,进一步加快首都全国文化中心建设。